She meets with clients at their homes.“We dump all their products out on the kitchen table and go through hair, supplements, skin, makeup—everything,” says Northway, who worked at CAP Beauty and Follain before starting her business. 

Associate Beauty Director, GOOP

“It was an eye opener to have Rachel go through my products from makeup to skincare and even home cleaning to see just how much I could improve and be more "clean" in my everyday routine. I loved going shopping with her and getting her suggestions for swaps and new brands. I now have a new standard thanks to Rachel!”

Senior Fashion Editor, Town & Country