She meets with clients at their homes.“We dump all their products out on the kitchen table and go through hair, supplements, skin, makeup—everything,” says Northway, who worked at CAP Beauty and Follain before starting her business.

MEGAN O’NEILL
Associate Beauty Director, GOOP

“It was an eye opener to have Rachel go through my products from makeup to skincare and even home cleaning to see just how much I could improve and be more "clean" in my everyday routine. I loved going shopping with her and getting her suggestions for swaps and new brands. I now have a new standard thanks to Rachel!”

MARYKATE BOYLAN
Senior Fashion Editor,
Town & Country

“I still feel like there is a really long way to go,” says Cook Northway. “Haircare is a challenging category to get clean and get right.”

RACHEL BROWN
Editor In Chief,
Beauty Independent

“Analyzing ingredients and product formulations requires a lot of technical knowledge—and the benchmarks change with new findings and new innovation,” says clean beauty expert Rachel Cook Northway. Her company, The Northway Edit, does that vetting for you and then creates a customized clean beauty routine based on your skin type and needs. I was sold.

SARA KLAUSING
Oprah Daily